Published in 1998, KEROUAC is a Japanese street fashion magazine focused on documentary-style photography of youth culture in urban Japan. The first issue presents unstyled street snaps featuring individuals associated with Gothic, Punk, and Lolita subcultures during the late 1990s, a period closely linked to pre-Y2K aesthetics. KEROUAC’s visual approach is raw and observational, using direct flash and minimal composition to capture subjects as they appear in real environments. The publication is considered a historical record of late-1990s Japanese street fashion, reflecting youth identity, underground music scenes, and subcultural expression at the transition into the 2000s.

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